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“We have a lot of interesting data and stories to tell, so it just really felt like a great opportunity for us.” The first episode, for instance, reflects on the propensity for people to begin online dating encounters with the message “hey.” Information from Giphy, a GIF search engine that allows Tinder users to message short animated images to each other, showed that people who use GIFs on Tinder are 30% more likely to get a response, and GIF users have conversations that last twice as long.